Crises mostly cannot be predicted. Nevertheless, one can prepare: with strategically sound “Issues Management”. Beginning with a precise definition of possible causes of crises and courses taken by crises, we develop tailor-made emergency action plans for companies. These contain precise ‘catalogues’ with urgent and follow-up measures, checklists, ready-prepared texts, decision-making processes and an overview of the internal and external experts to be consulted in the event of a crisis. If the worst comes to the worst.