When it comes to specifically addressing customers and other recipients, conventional press and public relations tools are sometimes stretched to their limits. This can, for example, be the case if the target group is particularly small or the topic is very specific. Then, intelligent direct marketing is the logical complement to the PR.
But even with a mailing or with other forms of direct approach, your target groups want to receive factual information, with clear language that gets to the point and offers added value – not with puffed-up marketing speak that conveys empty phrases but provides no benefit.
We therefore develop effective direct marketing tools for you that not only reach your target groups but also really support your goals.