Change.

Restructuring operations are complex processes and often associated with cutbacks for those involved. All affected parties must be involved at an early stage in order to be able to counter the unavoidable criticism openly and with good arguments. Through communication that prepares for and provides support for the restructuring, we contribute to the persuasive efforts without which successful restructuring cannot succeed.

There are a variety of reasons for changes of strategy. Most have one thing in common, however: they are usually planned only by the upper management and for far too long remain unknown and often also inexplicable to important involved parties, for example business partners or employees. Anxiety and unease quickly result, as a consequence of which important change processes are placed in jeopardy. Through open and target-group-specific communications we help give those involved an understanding of the new strategy and get them on board with cooperation.

Your reputation, i.e. how customers and other relevant stakeholders perceive you, is a crucial factor in determining the value of your company. How crucial a positive reputation is to tangible corporate success usually only becomes clear when trust and credibility have already been lost – through a creeping process of erosion or an acute crisis.

We help you to limit loss of reputation and to rebuild trust that has been lost. Here our services comprise both acute crisis management and the long-term (re)building of credibility and trust through strategically directed communication.

Financial reorganisation of a company usually involves drastic changes and cutbacks. Sometimes considerable contributions are required of the stakeholders – above all employees, creditors, partners and politicians. This gives rise to unease among the public, which can assume considerable proportions and jeopardise the entire process. We communicate the background reasons to the relevant multipliers in a way specific to target groups and ensure that the necessity of the measures taken is made clear to the public.

During insolvency proceedings it is crucial for success to, from the beginning, bring about some calm on the markets and create new trust. We have several years of experience in providing PR support for insolvency proceedings of all sizes. By means of targeted and strategically directed PR measures we support the receivership in keeping suppliers, employees and creditors interested and preserving the value of the company as best as possible.

A ‘protective umbrella’ process is not bankruptcy proceedings in their conventional sense. Since the matter is legally complicated, many media frequently equate the protective umbrella with bankruptcy. If trust then breaks down among customers or suppliers, the financial reorganisation has failed. Through consistent press work we make sure from the start that all the important media are made aware of the background and that objective reporting is guaranteed.

Corporate crises frequently don’t have business management causes: product-related and environmental problems, strikes, personal particulars or legal disputes can trigger crises which are far more threatening. By means of targeted, intelligent PR measures we help limit and remedy damage to your image.

Accidents happen in companies. Every day. But regardless of whether the health of employees and residents is endangered, the environment is suffering, or a small matter suddenly has repercussions: without professional communications management, every accident also becomes an image and PR disaster.

We have decades of experience in providing communications-related support in the case of accidents and other negative events. We are on hand to reflect, to take a comprehensive view and act decisively. Admittedly we cannot undo the accident, but we ensure that the reporting that takes place is objective and that people affected do not talk about you but to you and that damage to your image is limited.

A lawsuit with its numerous involved parties offers the media numerous targets – and can therefore develop into an incalculable risk for companies. In several legal disputes we have successfully represented the interests of companies in public (“Litigation PR”).

We identify the critical topics early on and provide support for each phase of the process with suitable PR measures. We thereby ensure that the position of our clients is emphasised to the public.

Crises mostly cannot be predicted. Nevertheless, one can prepare: with strategically sound “Issues Management”. Beginning with a precise definition of possible causes of crises and courses taken by crises, we develop tailor-made emergency action plans for companies. These contain precise ‘catalogues’ with urgent and follow-up measures, checklists, ready-prepared texts, decision-making processes and an overview of the internal and external experts to be consulted in the event of a crisis. If the worst comes to the worst.