Demanding tasks

We are a communications agency that has specialised in demanding tasks: complex issues and products that require explanation as well as crises and change processes.

Our consultants are specialists – in PR as well as in the matters of the clients we serve. We develop intelligent content and publish it using all suitable communication channels. This gives our clients a real competitive edge.

Our services.

We offer you the entire range of modern press and public relations tools. Across all forms of presentation and channels. From classic PR texts to all social media channels and videos. Informative, useful or entertaining – depending on the task.

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STRATEGY

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PRESS WORK

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THOUGHT LEADERSHIP

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SOCIAL MEDIA

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VIDEO

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DIRECT COMMUNICATIONS

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STAKEHOLDER COMMUNICATIONS

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INTERNAL COMMUNICATIONS

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HR COMMUNICATIONS

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NACHHALTIGKEITSBERICHT

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COMMUNICATIONS

Our division COMMUNICATIONS – intelligent PR that sets the agenda and creates added value.

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CHANGE

Our division CHANGE – professional communication that manages change and secures values.

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CLIENT VOICES.

News about our clients.

In this section you will constantly find current press releases and media reports that we have distributed and published for our customers.

SEO Search Engine Optimization
21. September 2026
How can my customers find me online?

Search engines are now the number one place to go when looking for information. And that applies not only to consumers, but to the B2B world too: research into products, services, suppliers and potential business partners now largely starts with Google and other search engines. For companies, this makes appearing near the top of the […]

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21. September 2026
AI slop on LinkedIn: When does a post become spam?

Creating LinkedIn posts is wonderfully easy. Define your topics, write a prompt and, in next to no time, AI has churned out your posts. Lots of content for very little effort. But increasingly, that can also mean less reach – because LinkedIn is taking steps to curb the practice. LinkedIn users can report AI-generated posts […]

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Ein Fußball liegt auf Geldmünzen
18. September 2026
The World Cup in Qatar: Just an Image Campaign or Sportswashing?

Throughout the history of sport, there have been many events that sparked political controversy. Yet few have been debated as fiercely as the upcoming FIFA World Cup. The reason: the human rights situation in host country Qatar. Human rights organisation Amnesty International has repeatedly reported on the exploitation of migrant workers employed on World Cup […]

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Essen als Notvorrat für Katastrophen
10. September 2026
Be Concerned!

It can catch you off guard. In the evening, sitting on the sofa watching TV or browsing the internet. Somewhere between adverts for toothpaste and dog food, Germany’s Federal Office of Civil Protection and Disaster Assistance, or BBK for short, airs its new advert on the subject of “stocking up on emergency supplies”. In this […]

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ChatGPT Mann sitzt neben Künstlicher Intelligenz
10. September 2026
Will ChatGPT Soon Make Us Obsolete?

If Hollywood is anything to go by, we should be deeply suspicious of artificial intelligence (AI). Films such as Terminator, 2001: A Space Odyssey and I, Robot paint bleak visions of the future. Since last November, ChatGPT has made a highly advanced text-based AI freely available for the first time. It is similarly powerful to […]

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Ein Geldschein in Form eines Puzzles
10. September 2026
Preventing Crises Through Communication

Communication in a crisis can take many forms. Crisis communication is generally understood as the use of targeted communications measures to manage the PR damage caused by a crisis – or, ideally, to prevent that damage altogether. But there is another form of crisis communication: a proactive one. Its purpose is to address crises that […]

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10. September 2026
The ‘Jewish Embassy’

Even communications professionals are often completely out of their depth when they suddenly find themselves facing a PR crisis. This was demonstrated once again by Richard David Precht’s crisis management following his comments about Orthodox Judaism on his podcast with Markus Lanz. The basic scenario is almost always the same: a public figure makes an […]

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10. September 2026
Breaking Out of the Echo Chambers: In Praise of Doubt

Anyone who occasionally talks to other people – or at least reads the newspaper – will probably have noticed a growing tendency for people to retreat into their own bubbles. Within the comfort of these bubbles, their own opinions are constantly reflected back at them and, above all, reinforced. It is no secret that social […]

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9. September 2026
Empathy in a Crisis (Part 1)

Touchy-feely nonsense or a professional skill? Part 1: Nobody likes bad news! One of the most unpleasant duties of any manager is having to deliver bad news to employees in difficult times: people have to be laid off, products recalled, sites closed, much-loved perks withdrawn. The list of potential hardships is a long one. Many […]

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