How can my customers find me online?
Search engines are now the number one place to go when looking for information. And that applies not only to consumers, but to the B2B world too: research into products, services, suppliers and potential business partners now largely starts with Google and other search engines. For companies, this makes appearing near the top of the […]
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Will ChatGPT Soon Make Us Obsolete?
If Hollywood is anything to go by, we should be deeply suspicious of artificial intelligence (AI). Films such as Terminator, 2001: A Space Odyssey and I, Robot paint bleak visions of the future. Since last November, ChatGPT has made a highly advanced text-based AI freely available for the first time. It is similarly powerful to […]
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Breaking Out of the Echo Chambers: In Praise of Doubt
Anyone who occasionally talks to other people – or at least reads the newspaper – will probably have noticed a growing tendency for people to retreat into their own bubbles. Within the comfort of these bubbles, their own opinions are constantly reflected back at them and, above all, reinforced. It is no secret that social […]
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Empathy in a Crisis (Part 3)
Part 3: 6 simple principles In our previous blog post, we outlined the serious consequences that can arise when managing directors and board members fail to show empathy in a crisis. In this final part of our blog series, we present six simple principles that can help make your communication more empathetic in difficult situations. […]
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