How can my customers find me online?
Search engines are now the number one place to go when looking for information. And that applies not only to consumers, but to the B2B world too: research into products, services, suppliers and potential business partners now largely starts with Google and other search engines. For companies, this makes appearing near the top of the […]
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Empathy in a Crisis (Part 1)
Touchy-feely nonsense or a professional skill? Part 1: Nobody likes bad news! One of the most unpleasant duties of any manager is having to deliver bad news to employees in difficult times: people have to be laid off, products recalled, sites closed, much-loved perks withdrawn. The list of potential hardships is a long one. Many […]
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Empathy in a Crisis (Part 2)
Part 2: Shitstorm? No, Thanks. In our last blog post, we shared our experience that many managers lack empathy when it comes to communicating bad news. We found that it is not about feelings – at least not about the feelings of board members and managing directors. It is about the feelings of those affected. […]
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Empathy in a Crisis (Part 3)
Part 3: 6 simple principles In our previous blog post, we outlined the serious consequences that can arise when managing directors and board members fail to show empathy in a crisis. In this final part of our blog series, we present six simple principles that can help make your communication more empathetic in difficult situations. […]
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Employee Communication in a Crisis: Uncertainty Stays on People’s Minds
In a corporate crisis, employees expect above all guidance, clear messages and transparency. Our intern Melissa Demmig studied psychology with a focus on market, advertising and media psychology and explains the mechanisms behind this. Repairing a machine that is no longer working properly is comparatively simple: replace a few worn-out cogs in the mechanism, reprogramme […]
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