How can my customers find me online?
Search engines are now the number one place to go when looking for information. And that applies not only to consumers, but to the B2B world too: research into products, services, suppliers and potential business partners now largely starts with Google and other search engines. For companies, this makes appearing near the top of the […]
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The World Cup in Qatar: Just an Image Campaign or Sportswashing?
Throughout the history of sport, there have been many events that sparked political controversy. Yet few have been debated as fiercely as the upcoming FIFA World Cup. The reason: the human rights situation in host country Qatar. Human rights organisation Amnesty International has repeatedly reported on the exploitation of migrant workers employed on World Cup […]
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Be Concerned!
It can catch you off guard. In the evening, sitting on the sofa watching TV or browsing the internet. Somewhere between adverts for toothpaste and dog food, Germany’s Federal Office of Civil Protection and Disaster Assistance, or BBK for short, airs its new advert on the subject of “stocking up on emergency supplies”. In this […]
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Will ChatGPT Soon Make Us Obsolete?
If Hollywood is anything to go by, we should be deeply suspicious of artificial intelligence (AI). Films such as Terminator, 2001: A Space Odyssey and I, Robot paint bleak visions of the future. Since last November, ChatGPT has made a highly advanced text-based AI freely available for the first time. It is similarly powerful to […]
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Preventing Crises Through Communication
Communication in a crisis can take many forms. Crisis communication is generally understood as the use of targeted communications measures to manage the PR damage caused by a crisis – or, ideally, to prevent that damage altogether. But there is another form of crisis communication: a proactive one. Its purpose is to address crises that […]
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Breaking Out of the Echo Chambers: In Praise of Doubt
Anyone who occasionally talks to other people – or at least reads the newspaper – will probably have noticed a growing tendency for people to retreat into their own bubbles. Within the comfort of these bubbles, their own opinions are constantly reflected back at them and, above all, reinforced. It is no secret that social […]
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