Strategie

9. September 2026
Empathy in a Crisis (Part 2)

Part 2: Shitstorm? No, Thanks. In our last blog post, we shared our experience that many managers lack empathy when it comes to communicating bad news. We found that it is not about feelings – at least not about the feelings of board members and managing directors. It is about the feelings of those affected. […]

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8. September 2026
Employee Communication in a Crisis: Uncertainty Stays on People’s Minds

In a corporate crisis, employees expect above all guidance, clear messages and transparency. Our intern Melissa Demmig studied psychology with a focus on market, advertising and media psychology and explains the mechanisms behind this. Repairing a machine that is no longer working properly is comparatively simple: replace a few worn-out cogs in the mechanism, reprogramme […]

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