Be Concerned!
It can catch you off guard. In the evening, sitting on the sofa watching TV or browsing the internet. Somewhere between adverts for toothpaste and dog food, Germany’s Federal Office of Civil Protection and Disaster Assistance, or BBK for short, airs its new advert on the subject of “stocking up on emergency supplies”. In this […]
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Preventing Crises Through Communication
Communication in a crisis can take many forms. Crisis communication is generally understood as the use of targeted communications measures to manage the PR damage caused by a crisis – or, ideally, to prevent that damage altogether. But there is another form of crisis communication: a proactive one. Its purpose is to address crises that […]
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The ‘Jewish Embassy’
Even communications professionals are often completely out of their depth when they suddenly find themselves facing a PR crisis. This was demonstrated once again by Richard David Precht’s crisis management following his comments about Orthodox Judaism on his podcast with Markus Lanz. The basic scenario is almost always the same: a public figure makes an […]
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Empathy in a Crisis (Part 1)
Touchy-feely nonsense or a professional skill? Part 1: Nobody likes bad news! One of the most unpleasant duties of any manager is having to deliver bad news to employees in difficult times: people have to be laid off, products recalled, sites closed, much-loved perks withdrawn. The list of potential hardships is a long one. Many […]
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Empathy in a Crisis (Part 2)
Part 2: Shitstorm? No, Thanks. In our last blog post, we shared our experience that many managers lack empathy when it comes to communicating bad news. We found that it is not about feelings – at least not about the feelings of board members and managing directors. It is about the feelings of those affected. […]
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Empathy in a Crisis (Part 3)
Part 3: 6 simple principles In our previous blog post, we outlined the serious consequences that can arise when managing directors and board members fail to show empathy in a crisis. In this final part of our blog series, we present six simple principles that can help make your communication more empathetic in difficult situations. […]
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